Advertising is a powerful and pervasive form of communication in contemporarysocieties. This course examines how advertising shapes desires, informs behavior,impacts public discourse and media landscapes, and helps perpetuate consumer culture. We will study the history of advertising and rise of consumerism in the U.S., learn to analyze the rhetorical and ideological force of ads, and investigate the ethics of advertising and ecological impacts of consumerism in the 21st century.
In order to create advertisements that persuade you must first understand how persuasion works and how messages are processed. This course introduces students to the foundational theories and models of communication, persuasion and cognition related to advertising messages.
Advertising agencies are made up of different internal teams that work together with external industry partners to create advertising campaigns. This course will introduce key industry players and explore the inside workings of an agency, explaining the various agency roles and the processes and tools used in the building of a campaign strategy, the first stage of building a campaign. Students will explore how to interrogate a client brief, develop insights that will inform creative development, produce a strategic brief, and present a strategic pitch.
This course introduces the roles, processes, frameworks and tools involved in the creative development of an advertising campaign, the second stage of building a campaign. The course will demonstrate how creative ideas are led by a strategy; introduce the processes and tools used in the development of creative advertising campaigns; and introduce a framework that students will use to critique creative work. In the second half of the class, the students will be mentored through the creative process, which will culminate in teams of students ‘pitching’ the integrated advertising campaign they created.
This course will explore various social networks and identify how social media presents opportunities to reach unique audiences, build communities, and instigate social change. This class will investigate advertising on the major social media platforms as well as newer offerings and niche networks, offering strategies for determining the value of each network, executing advertising campaigns on ever changing platforms, and staying current in social media and digital advertising.
This class helps students position themselves in preparation to enter a highly competitively job market and prepare for internships by guiding them through the formation of a job hunting strategy, the development of their personal brand and the creation of a simple, creative and relevant way to present themselves and stand out online and in person.
Internships are short-term work experiences that allow students to observe and participate in professional work environments and explore how their interests relate to possible careers. They are important learning opportunities that enable students to make informed decisions about their career paths. Students will be required to secure their own. Advertising-related internship and complete 120 hours prior to the end of the course with the goal that the internship will transition into a paid position as they prepare for graduation. The internship they secure must be directly related to Advertising. Classroom time will be used to guide students on how they might proactively seek to demonstrate their abilities and find opportunities in their internships that might increase their skillset or portfolios, as well as discussing feedback from the Internship Feedback Forms from their direct report. Students will be required to demonstrate they are building their professional network.
Students are required to secure their own industry internship and complete 120 hours prior to the end of the course. As some students may not wish to pursue a career directly related to Advertising, the internship secured need only be indirectly related to Advertising, not directly related as is required in ADVT401.
A survey of major religious traditions – Hinduism, Daoism, Confucianism, Buddhism, and Christianity–that have helped shape the societies and cultural identities of Asian peoples.
The course provides an understanding of the methods of identifying, interpreting, and evaluating ideas in the creative arts. Areas covered include art’s functions, the visual elements and principles of design, the styles of art, and the art object.
A course for non-majors surveying the major systems of the human body and introducing concepts of human health and disease. Three hours of lecture and one laboratory each week.
This course examines how the communication experiences in daily life - interactions with friends, family, significant others, peers, and coworkers - are illuminated by interpersonal communication theory. Throughout this course, students engage with a variety of materials designed to enhance both their analytic and experiential knowledge about everyday communication.
This introduction to the field of communication examines how cultures and sub-cultures differ in their language use, and how their communicative practices shape the production, interpretation, and reproduction of social meanings. Students will learn how to conduct fieldwork to study everyday cultural communication.
This course explores methods for understanding and conducting experimental and survey research. Students study a number of approaches encompassed in empirical research methods and apply those data analysis techniques in reading, designing, and analyzing quantitative research.
This course focuses on the inherent link between communication and relationships. Specifically, the course examines the role of communication in three phases of personal relationships: development, maintenance, and dissolution.
Analysis of major variables affecting interpersonal communication between persons of different cultural and subcultural backgrounds.
An investigation of legal and ethical concerns in public relations. Using actual public relations cases, students assess the ethical dilemmas presented and devise ethical, theoretically sound solutions.
An introduction to computer science for non-majors with little prior programming experience. Students develop programs using visual and high-level programming languages to control robots, create animated simulations, and build Internet and general applications. In addition, students are exposed to an overview of computing and its influence on modern society.
Introductory survey of some landmark fiction written in the United States in the 19th and 20th centuries. Likely authors include Hawthorne, Twain, Chopin, Wharton, Faulkner and Fitzgerald. The course will explore and analyze the development and the continuities and discontinuities of the American novel.
This course will examine histories and experiences of Chinese, Filipino, Japanese, Korean, South Asian, Southeast Asian, Pacific Islander, and mixed-race Asian Americans in the United States beginning in the colonial period through the 21st century. We will discuss the ways in which Asian American history is a narrative of continual struggle for access and rights. Broader course themes include: settlement, integration and exclusion, community building, imperialism, identity politics, cultural representation and appropriation, political representation, globalization, transnationalism, and social justice. Tracing past and recent experiences of Asians in the U.S. highlights the inconsistencies, paradoxes, and contradictions of defining American culture and values.
This course will introduce basic Japanese grammar, vocabulary, and writing systems (katakana and hiragana), together with some relevant aspects of Japanese culture. Emphasis on developing communicative conversational skills. This course includes a mandatory one-hour weekly group conversation class with a tutor for nine weeks of the semester outside of the class meeting time.
Continuation of JAPAN 101. Some basic kanji will be introduced. The course will focus on developing conversational skills and reading/writing skills. This course includes a mandatory one-hour weekly group conversation class with a tutor for nine weeks of the semester outside of the class meeting time.
Continuation of JAPAN 102. This course will develop communicative conversational skills and reading and writing skills and will familiarize the student with Japanese grammar, vocabulary, and kanji. This course includes a mandatory one-hour weekly group conversation class with a tutor for nine weeks of the semester outside of the class meeting time.
Applied mathematics and statistics taught through the medium of spreadsheets (Excel). Topics include Introduction to Excel; basic algebra for spreadsheet modeling; descriptive statistics; elementary probability theory.
Multimedia Storytelling is a required production course offered to Media Studies majors, minors and other students enrolled in the University. In this dynamic, multimedia production class, students will learn to tell stories across a variety of digital media platforms. Students will craft unique, interactive stories in video, audio, and the written word. Students will then learn how to distribute those stories using tools like instagram, WordPress, and Soundcloud to help disseminate their pieces.The focus will be for students to give voice to underreported people and places, and to explore the social, political and cultural issues of our times thru media. Regardless of the medium used - video, audio, or print - quality storytelling is a critical element necessary to engage and influence audiences. This is a foundational course for all Media Studies majors, who will leave this course with a thorough understanding of the practical and theoretical skills of storytelling.
An introduction to classic texts of philosophy, focused on major philosophical issues including the problem of knowledge, the existence of God, the mystery of evil, free choice vs. determinism, and the essence of human nature.
This course introduces the methods, facts, and theories of modern psychology. Survey of learning, motivation, development, personality, abnormal and social behavior.
Written and Oral Communication (130/131) is an accelerated two-semester course (4 credit hours per semester) that, when completed with a grade of C- or better, meets the university requirement for writing and public speaking (Core A1 and A2). In the first semester, students learn the basic practices of oral and written argument by writing a minimum of 7000 words of revised prose in essays of increasing length and complexity, including one research paper, and by giving two prepared speeches. Students learn to use textual support for argument, to read critically, to use transitions and documentation, and to organize appeals in support of a claim. They learn methods of development, practice and delivery for a variety of speeches, including topic selection, speech outlines, audience analysis, and visual aids. In the second semester, students expand their skills of argumentation and style, writing a minimum of 9000 words of revised prose and giving a minimum of two speeches: written and oral arguments of fact, value and policy, including research.